Business Development
Problem:
A four-year old security software company was struggling to sell their software and to acquire
OEM customers. They wanted to secure a contract deal that would create recurring revenue,
validate their solution in the market, and influence their board to pursue a much needed cash
infusion.
Solution:
- The client retained Masterful Inc. to provide strategic marketing, OEM sales and
corporate business development
- Helped the client fine tune their strategic product and sales presentation materials
- Stimulated lead generation at F500 companies and acted as the point of contact to bring
potential OEM prospects to the table
- Leveraged our relationships with senior executives in the industry to effectively position
the client to potential acquirers and initiate discussions
Results:
- Secured, developed, and closed a 4-year multi-million OEM sales contract for our client
within one year. This is the largest deal the company has closed to date
- Directed and executed a global press announcement of the relationship and prepared
executive briefing materials for analyst and press meetings worldwide
- Marketing and business development efforts served to establish the client as an
innovative and viable competitor to watch in the network security market
- These efforts validated the technology for the company such that they secured additional
venture capital
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